Initially scheduled for the beginning of May, the international new music and city festival Tallinn Music Week (TMW) has now been rescheduled for 9 – 13 June.
“The decision to move from May to June is based on the hope that the newly reinstated restrictions and the gradually increasing vaccination rates will create safer conditions in the coming months for reopening cultural events,” comments TMW founder and Head of Strategy Helen Sildna. “Making cultural events happen as soon as possible is essential not only for the recovery process of our sector and the economy on a wider scale, but also for people’s mental well-being. Let us all increase our efforts to stop the spread of the virus now, so that the new season could begin with reopening the culture!”
The principal themes of this year’s TMW are recovery and rebirth of the music and culture sector, as well as the related industries. In cooperation with Estonian music organisations, the TMW conference, which will take place in the centre of an Old Town, at the Tallinn Teachers’ House in Town Hall Square, will feature a special Estonian music industry focus day.
TMW’s music programme will concentrate on showcasing Estonian, Baltic and Nordic talent. Artists from farther locations will be added to the line-up over the course of the spring depending on the coronavirus situation in Estonia and abroad.
The upcoming event consists of three programme elements: a multi-genre music festival in various venues across the city, a music industry conference, and a city festival of daytime activities and cityscape explorations. The new website with TMW 2021 design is live as of this week, and the festival programme will be revealed in stages from March to May.
TMW 2021 passes are on sale at shop.tmw.ee at discount prices until 31 March. As of today, the new Estonian Music Market Focus Day Pass is on sale for 50 euros. Also available are Festival Pass at 55 euros and PRO Pass (on-site and online access) at 150 euros are available along with DigiPRO Pass (online conference access) at 50 euros and Supporter Pass at 225 euros, which allows supporting the festival organisation and getting an inside look. Telia clients receive 20% off the price of passes purchased ahead of the event.
TMW festival is founded and run by Shiftworks.
TMW 2021 will be organised in line with the rules in place for public events at the time of the event, in order to prevent the spread of the coronavirus. The music programme is carried out in cooperation with the Damn.Loud Agency and many other national and international programme partners.
The TMW 2021 digital platform and website is developed by the strategic design agency Velvet. The authors of the TMW 2021 festival design are Vello Lutter and Mathias Väärsi, in collaboration with the design studio AKU.
TMW 2021 is presented by Telia Estonia. The festival’s strategic partner is the music industry development centre and export office Music Estonia, the main supporter is Nordic Hotel Forum. The festival’s partners are Telliskivi Creative City and Viru Center. The festival is supported by the Ministry of Culture and the city of Tallinn.
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